| 000 | 00884nam a2200193 4500 | ||
|---|---|---|---|
| 003 | APU | ||
| 005 | 20180518164650.0 | ||
| 008 | 150610b xxu||||| |||| 00| 0 eng d | ||
| 050 | _aPM-28-69 | ||
| 100 | 0 |
_aSANA AHMED NOON (TP040790) _938469 |
|
| 245 | 1 | 0 |
_aRELATIONSHIP BETWEEN CELEBRITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOUR AMONG WOMEN IN THE FASHION INDUSTRY: EMPIRICAL EVIDENCE FROM LAHORE, PAKISTAN / _cSANA AHMED NOON. |
| 260 |
_aKuala Lumpur : _bAsia Pacific University, _c2017. |
||
| 300 |
_a89 p. : _bill. ; _c30 cm. |
||
| 502 | _aA thesis submitted in fulfilment of the requirements for the award of the degree of Master of Science in International Business Communication (UCMF1605IBC). | ||
| 650 | 1 |
_aConsumer behaviour. _zPakistan. _938470 |
|
| 650 | 1 |
_aConsumers' preferences. _98440 |
|
| 700 | 0 |
_aMr. Tee Poh Kiong _eSupervisor. _938471 |
|
| 942 |
_2lcc _cMasters Theses |
||
| 999 |
_c381381 _d381381 |
||