000			01572cam a2200301 i 4500
999			_c381442 _d381442
003			APU
005			20180808101433.0
008			180808s2015 mau 001 0 eng
020			_a9781292071749 (pbk.)
020			_a1292071745 (pbk,)
035			_a(OCoLC)855977492
040			_aDLC _beng _erda _cDLC _dWAN
042			_apcc
050	0	0	_aTX911.3.M27 _bF44 2015
100	1		_aFenich, George G. _938621
245	1	0	_aPlanning and management of meetings, expositions, events and conventions / _cGeorge G. Fenich, Ph.D., School of Hospitality Leadership East Carolina University.
250			_aGlobal ed.
260			_aHarlow, Essex, England : _bPearson Education LImited, _c[2015] _c©2014
300			_a236 p. ; _c28 cm.
500			_aIncludes index.
505	0		_aStrategic planning in meetings, expositions, events, and conventions -- Meetings and events as complex projects -- Risk management for meetings, expositions, events, and conventions -- Stakeholder management -- Accounting and financial planning -- Event progam planning -- Planning and designing the environment -- Site planning and management -- Food and beverage planning -- Marketing of meetings, expositions, events, and conventions -- Promotions planning -- Sales initiatives in the meetings and events industry.
650		0	_aHospitality industry _xManagement. _938622
650		0	_aCongresses and conventions _xPlanning. _938623
650		0	_aMeetings _xPlanning. _938624
650		0	_aSpecial events _xPlanning. _938625
650		0	_aSpecial events _xManagement. _938626
942			_2lcc _cBook