000			02230cam a22004217i 4500
999			_c381451 _d381451
001			19124443
003			APU
005			20180813033006.0
008			180809s2015 enka 001 0 eng d
010			_a 2016387463
020			_a9780714869353 (pbk.)
020			_a071486935X (pbk.)
035			_a(OCoLC)ocn917375266
040			_aERASA _beng _cAPU _dWAN
042			_alccopycat
050	0	0	_aNC997 _b.M36 2015
082	0	4	_a745.4
100	1		_aMcAlhone, Beryl. _938671
245	1	2	_aA smile in the mind : _bwitty thinking in graphic design / _cBeryl McAlhone & David Stuart, Greg Quinton & Nick Asbury.
246	3	0	_aWitty thinking in graphic design
250			_aRevised and expanded edition.
260			_aLondon : _bPhaidon Press Ltd. _c2015.
300			_a272 p. : _bill. (chiefly col.) ; _c29 cm
500			_a"First published in 1996"--Colophon.
500			_aIncludes index.
505	0		_aThe case for wit -- Types of wit -- Wit in practice -- Wit in the world -- How I got the idea.
520			_aForty years of "witty thinking" from over 300 designers, including hundreds of visual examples and interviews with the world's top practitioners. Packed with illustrations showcasing different examples of the use of wit in a variety of graphic design and products, from invitations to letterheads, digital platforms and even works of art. Features the work of the most prominent designers from across the globe. Includes interviews with over 20 of the world's top designers, including Ivan Chermayeff, Milton Glaser, John Gorham and Alan Fletcher. An essential sourcebook of recent designs as well as a celebration of classic work, edited by contemporary experts, with the assistance of key professionals from the field.
650		0	_aCommercial art _xThemes, motives. _938672
650		0	_aWit and humor in art. _938673
650		0	_aWit and humor in advertising. _938674
655		7	_aIllustrated works. _2lcgft _938675
700	1		_aStuart, David. _938676
700	1		_aQuinton, Greg. _938677
700	1		_aAsbury, Nick _c(Designer). _938678
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBook