| 000 | 01144cam a2200313 i 4500 | ||
|---|---|---|---|
| 999 |
_c381473 _d381473 |
||
| 001 | 18241204 | ||
| 003 | APU | ||
| 005 | 20180812072513.0 | ||
| 008 | 180812s2015 nyu b 001 0 eng | ||
| 020 | _a9780765640901 (pbk.) | ||
| 040 |
_aDLC _beng _cDLC _dWAN |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5826.5 _b.K45 2015 |
| 082 | 0 | 0 |
_a659.1/11 _223 |
| 100 | 1 |
_aKelley, Larry D. _938782 |
|
| 245 | 1 | 0 |
_aAdvertising media planning : _ba brand management approach / _cLarry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York ; _aLondon : _bRoutledge,Taylor & Francis Group, _c2015. |
||
| 300 |
_aviii, 351 p. ; _c23 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising media planning. _938783 |
|
| 650 | 0 |
_aBrand name products. _938784 |
|
| 650 | 0 |
_aMarketing. _938785 |
|
| 700 | 1 |
_aSheehan, Kim. _938786 |
|
| 700 | 1 |
_aJugenheimer, Donald W. _938787 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook |
||