| 000 | 00960cam a22002898i 4500 | ||
|---|---|---|---|
| 999 |
_c381479 _d381479 |
||
| 001 | 18846850 | ||
| 003 | APU | ||
| 005 | 20180813035559.0 | ||
| 008 | 180813s2017 nyu 000 0 eng | ||
| 010 | _a 2015041004 | ||
| 020 | _a9781259921261 (pbk.) | ||
| 040 |
_aDLC _beng _cDLC _dWAN |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5821 _b.B62 2017 |
| 082 | 0 | 0 |
_a659.1 _223 |
| 100 | 1 |
_aArens, William F. _938807 |
|
| 245 | 1 | 0 |
_aContemporary advertising and integrated marketing communications / _cWilliam F. Arens, Michael F. Weigold. |
| 250 | _a15th ed. ; International ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Education, _c[2017] |
||
| 300 |
_axxxi, 714 p. : _bcol. ill. ; _c28 cm |
||
| 500 | _aincludes index. | ||
| 650 | 0 |
_aAdvertising. _938808 |
|
| 700 | 1 |
_aWeigold, Michael F. _938809 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook |
||