| 000 | 01238nam a22002777a 4500 | ||
|---|---|---|---|
| 999 |
_c381493 _d381493 |
||
| 003 | APU | ||
| 005 | 20180814040717.0 | ||
| 008 | 180814b2017 ||||| |||| 00| 0 eng d | ||
| 020 | _a9781940858296 (hbk.) | ||
| 040 |
_aAPU _beng _cAPU _dWAN |
||
| 050 |
_aHF5415.1255 _b.C64 2017 |
||
| 082 |
_a 658.827 _bC66 |
||
| 100 | 1 |
_aCohen, Norty. _938861 |
|
| 245 | 1 | 4 |
_aThe participation game : _bHow the top 100 brands build loyalty in a skeptical world / _cby Norty Cohen. |
| 260 |
_a[Oakton, Virginia] : _bIdeaPress Publishing, _c[2017] |
||
| 300 |
_a226 p. : _bill. ; _c24 cm |
||
| 500 | _aIncludes index. | ||
| 505 | _aParticipation is the X factor -- There's no such thing as a traditional consumer -- Emotion is the gateway to curiosity -- Originality only happens once -- Make me look good, make me feel good, keep me entertained -- Play for keeps -- There's no such thing as branded content -- Sharing is caring -- It's not your target market, it's your target's market | ||
| 650 |
_aBranding (Marketing) _938862 |
||
| 650 |
_aBrand loyalty. _938863 |
||
| 650 |
_aConsumer satisfaction. _938864 |
||
| 650 |
_aBrand name products. _938865 |
||
| 650 |
_aAdvertising. _938866 |
||
| 650 |
_aMarketing. _938867 |
||
| 942 |
_2lcc _cBook |
||