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|---|---|---|---|
| 999 |
_c381494 _d381494 |
||
| 001 | 19565287 | ||
| 003 | APU | ||
| 005 | 20180814042441.0 | ||
| 008 | 180814t20172017nyua b 000 0 eng d | ||
| 010 | _a 2017937432 | ||
| 020 | _a9780718033323 (hbk.) | ||
| 035 | _a(OCoLC)on1005351979 | ||
| 040 |
_aSINLB _beng _cAPU _dWAN |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.1255 _b.M55 2017 |
| 082 | 0 | 0 |
_a658.8/02 _223 |
| 100 | 1 |
_aMiller, Donald. _938868 |
|
| 245 | 1 | 0 |
_aBuilding a storybrand : _bclarify your message so customers will listen / _cDonald Miller. |
| 246 | 3 | 4 | _aBuilding a story brand |
| 260 |
_a[New York] : _bHarperCollins Leadership, an imprint of HarperCollins, _c[2017] |
||
| 300 |
_ax, 228 p. : _bill. ; _c22 cm |
||
| 504 | _aIncludes bibliographical references (pages 225-228). | ||
| 520 | _aExplains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media. | ||
| 650 | 0 |
_aBranding (Marketing) _938869 |
|
| 650 | 0 |
_aAdvertising _xBrand name products. _938870 |
|
| 650 | 0 |
_aProduct management. _938871 |
|
| 650 | 0 |
_aMarketing. _938872 |
|
| 650 | 0 |
_aSelling. _938873 |
|
| 650 | 0 |
_aCustomer relations. _938874 |
|
| 906 |
_a7 _bcbc _ccopycat _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook |
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