| 000 | 01082cam a22003137i 4500 | ||
|---|---|---|---|
| 999 |
_c381500 _d381500 |
||
| 001 | 19328735 | ||
| 003 | APU | ||
| 005 | 20180815034750.0 | ||
| 008 | 180815s2017 enka b 001 0 eng d | ||
| 010 | _a 2016955973 | ||
| 020 | _a9781349949939 (hbk.) | ||
| 035 | _a(OCoLC)ocn950953259 | ||
| 040 |
_aBTCTA _beng _cBTCTA _dWAN |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHD69.B7 _bS74 2017 |
| 082 | 0 | 4 |
_a658.8/27 _223 |
| 100 | 1 |
_aSteenkamp, Jan-Benedict E. M. _938895 |
|
| 245 | 1 | 0 |
_aGlobal brand strategy : _bworld-wise marketing in the age of branding / _cJan-Benedict Steenkamp. |
| 260 |
_aLondon : _bPalgrave Macmillan, _c[2017] |
||
| 300 |
_axxiv, 319 p. : _bill. ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xPlanning. _938896 |
|
| 650 | 0 |
_aBranding (Marketing) _938897 |
|
| 650 | 0 |
_aBrand name products _xManagement. _938898 |
|
| 650 | 0 |
_aExport marketing. _938899 |
|
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook |
||