| 000 | 01010cam a2200289 i 4500 | ||
|---|---|---|---|
| 999 |
_c381501 _d381501 |
||
| 001 | 20131362 | ||
| 003 | APU | ||
| 005 | 20180815035642.0 | ||
| 008 | 180815t20182018maua 000 0 eng | ||
| 010 | _a 2017053694 | ||
| 020 | _a9781473676985 (hbk) | ||
| 040 |
_aDLC _beng _cDLC _dWAN |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1255 _b.Y63 2018 |
| 082 | 0 | 0 |
_a658.8/27 _223 |
| 100 | 1 |
_aYohn, Denise Lee _938900 |
|
| 245 | 1 | 0 |
_aFusion : _bhow integrating brand and culture powers the world's greatest companies / _cDenise Lee Yohn. |
| 260 |
_aBoston : _bNicholas Brealey Publishing, _c2018. |
||
| 300 |
_axxvi, 214 p. : _bill. ; _c24 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBranding (Marketing) _938901 |
|
| 650 | 0 |
_aAdvertising _xSocial aspects. _938902 |
|
| 650 | 0 |
_aBrand name products. _938903 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook |
||