| 000 | 00890pam a2200265 i 4500 | ||
|---|---|---|---|
| 999 |
_c381503 _d381503 |
||
| 001 | 016991330 | ||
| 003 | APU | ||
| 005 | 20180815042655.0 | ||
| 008 | 180815b2015 ||||| |||| 00| 0 eng d | ||
| 020 | _a9781784621926 (hbk.) | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dWAN |
||
| 042 | _aukblcatcopy | ||
| 050 |
_aHF5822.P38 _bF45 2015 |
||
| 082 | 0 | 4 |
_a659.1019 _223 |
| 100 | 1 |
_aFeldwick, Paul. _938911 |
|
| 245 | 1 | 4 |
_aThe anatomy of humbug : _bhow to think differently about advertising / _cPaul Feldwick. |
| 260 |
_aKibworth Beauchamp : _bMatador, _c[2015] |
||
| 300 |
_axii, 191 p. : _b1 ill. ; _c23 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 530 | _aAlso issued online. | ||
| 650 | 0 |
_aAdvertising _xPsychological aspects. _938912 |
|
| 690 | 7 |
_aManagement and Business Studies _2blcoll _938913 |
|
| 776 | 0 | 8 |
_iebook version : _z9781784628468 |
| 942 |
_2lcc _cBook |
||