000 00788nam a22002417a 4500
999 _c381507
_d381507
003 APU
005 20180815064814.0
008 180815s2017 enka b 001|0|eng|d
020 _a9780198748571 (pbk.)
040 _aAPU
_beng
_cAPU
_dWAN
050 _aHF5415
_b.B35 2017
082 0 4 _a658.8
_223
100 1 _aBaines, Paul,
_d1973-
_eauthor.
_938925
245 1 0 _aFundamentals of marketing /
_cPaul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti.
260 _aOxford :
_bOxford University Press,
_c[2017]
300 _axxiv, 376 p. :
_bill. ;
_c25 cm
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
_938926
700 1 _aFill, Chris.
_938927
700 1 _aRosengren, Sara.
_938928
700 1 _aAntonetti, Paolo.
_938929
942 _2lcc
_cBook