000 01218cam a2200325 i 4500
999 _c381608
_d381608
001 18817497
003 APU
005 20180830085845.0
008 180830s2016 cau b 001 0 eng
010 _a 2015039344
020 _a9789351506430 (pbk.)
040 _aDLC
_beng
_cDLC
_dWAN
042 _apcc
050 0 0 _aP91.3
_b.M98 2016
082 0 0 _a302.2/072
_223
100 1 _aMytton, Graham.
_939341
240 1 0 _aHandbook on radio and television audience research
245 1 0 _aMedia audience research :
_ba guide for professionals /
_cGraham Mytton, Peter Diem, Piet Hein van Dam.
250 _a3rd ed.
260 _aThousand Oaks, California :
_bSAGE Publications, Inc.,
_c[2016]
300 _axvi, 281 p. ;
_c24 cm
500 _aRevision of author's Handbook on radio and television audience research.
504 _aIncludes bibliographical references and index.
650 0 _aMass media
_xResearch
_xMethodology.
_939342
700 1 _aDiem, Peter.
_939343
700 1 _aDam, Piet Hein van.
_939344
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBook