| 000 | 01112cam a22003375a 4500 | ||
|---|---|---|---|
| 999 |
_c381609 _d381609 |
||
| 001 | 18844200 | ||
| 003 | APU | ||
| 005 | 20180830101124.0 | ||
| 008 | 180830t20162016enka b 001 0 eng | ||
| 010 | _a 2015955917 | ||
| 020 | _a9780198703655 (pbk.) | ||
| 020 | _a0198703651 (pbk.) | ||
| 040 |
_aDLC _cDLC _beng _dWAN |
||
| 042 | _apcc | ||
| 050 |
_aHF5438.5 _b.P47 2016 |
||
| 100 | 1 |
_aPercy, Larry. _939345 |
|
| 245 | 1 | 0 |
_aStrategic advertising management / _cLarry Percy, Richard Rosenbaum-Elliott. |
| 250 | _a5th ed. | ||
| 260 |
_aOxford, United Kingdom : _bOxford University Press, _c[2016] |
||
| 300 |
_axxiv, 429 p. : _bill. (some col.) ; _c25 cm |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aSales promotion. _939346 |
|
| 650 | 0 |
_aAdvertising _xManagement. _939347 |
|
| 650 | 0 |
_aStrategic planning. _939348 |
|
| 650 | 0 |
_aCommunication in marketing. _939349 |
|
| 700 | 1 |
_aElliott, Richard H. _939350 |
|
| 906 |
_a0 _bibc _corigres _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook |
||