000			01552cam a2200301 i 4500
999			_c381628 _d381628
001			20330580
003			APU
005			20180903074126.0
008			180903s2018 nyua 001 0 eng
010			_a 2017060222
020			_a9781536130294 (hbk.)
040			_aDLC _beng _cDLC _dWAN
042			_apcc
050	0	0	_aHF5415.2 _b.R25 2018
082	0	0	_a658.8/3 _223
100	1		_aRajagopal, R. _939440
245	1	0	_aMarketing research : _bfundamentals, process, and implications / _cRajagopal.
260			_aHauppauge, N.Y. : _bNova Science Publishers, Inc., _c[2018]
300			_axii, 260 p. : _bill. ; _c24 cm.
490	0		_aBusiness issues, competition and entrepreneurship
500			_aIncludes index.
505	0		_aUnderstanding marketing research -- Setting research scenario -- Marketing research and organizational design -- Research design development -- Developing research instrument and information acquisition -- Quantitative analysis and consumer research modelling -- Qualitative research design -- Breakthroughs in marketing research -- Market competition research -- New dimensions in consumer behavior research -- Appendix -- Index.
650		0	_aMarketing research. _939441
776	0	8	_iOnline version: _aRajagopal, R., author. _tMarketing research _dHauppauge, N.Y. : Nova Science Publishers, Inc., [2018] _z9781536130300 _w(DLC) 2018006417
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook