000 01280cam a2200301 i 4500
999 _c381652
_d381652
001 19149996
003 APU
005 20180905070926.0
008 160624s2016 mdua b 000 0 eng
010 _a 2016028741
020 _a9781475829969 (pbk.)
040 _aDLC
_beng
_cDLC
_dWAN
042 _apcc
043 _an-us---
050 0 0 _aLB2847
_b.L63 2016
082 0 0 _a338.4/337
_223
100 1 _aLockhart, Johanna.
_939528
245 1 0 _aFundamentals of school marketing /
_cJohanna M. Lockhart.
260 _aLanham, Maryland :
_bRowman & Littlefield,
_c2016.
300 _axiv, 139 p. :
_bill. ;
_c24 cm
504 _aIncludes bibliographical references.
505 0 _aSchool marketing: what it is and why it matters -- Getting started -- Marketing research and database marketing -- Marketing communication.
650 0 _aSchools
_zUnited States
_xMarketing.
_939529
776 0 8 _iOnline version:
_aLockhart, Johanna, 1971-
_tFundamentals of school marketing
_dLanham, Maryland : Rowman & Littlefield, 2016
_z9781475829976
_w(DLC) 2016030912
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBook