000 01024nam a2200205 4500
999 _c381800
_d381800
003 APU
005 20180929042825.0
008 180929b2017 xxu||||| |||| 00| 0 eng d
050 _aPM-29-33
100 0 _aKEIZIA LAUREINA EMOR (TP044024)
_940130
245 1 2 _aTHE INFLUENCE OF ONLINE TRUST, ELECTRONIC WORD-OF-MOUTH (E-WOM), AND ONLINE ADVERTISEMENT OF SOCIAL MEDIA AS THE COMMUNICATION TOOL TOWARD CUSTOMER PURCHASE BEHAVIOUR ON ZALORA INDONESIA AMONG THE GENERATION Y IN MANADO, INDONESIA /
_cKEIZIA LAUREINA EMOR.
260 _aKuala Lumpur :
_bAsia Pacific University,
_c2017.
300 _a178 p. :
_bill. ;
_c30 cm.
502 _aA dissertation submitted in fulfillment of the requirements for the award of the degree of Master of Science in International Business Communications (UCMF1701IBC)
650 0 _aConsumer behavior
_xIndonesia
_940131
650 0 _aSocial media
_940132
650 0 _aWord-of-mouth advertising
_940133
700 0 _aMs Thanam Subramaniam
_eSupervisor.
_940134
942 _2lcc
_cMasters Theses