| 000 | 01034cam a22003138i 4500 | ||
|---|---|---|---|
| 999 |
_c381815 _d381815 |
||
| 001 | 021256430 | ||
| 003 | APU | ||
| 005 | 20181003023705.0 | ||
| 008 | 181003s2018 at a b 001|0|eng|d | ||
| 020 | _a9781337282659 (pbk.) | ||
| 020 | _a1337282650 (pbk.) | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dWAN |
||
| 049 | _aCROBAR | ||
| 050 |
_aHF5415.123 _b.S55 2018 |
||
| 082 | 0 | 4 |
_a658.802 _223 |
| 100 | 1 |
_aShimp, Terence A. _940190 |
|
| 245 | 1 | 0 |
_aAdvertising, promotion, and other aspects of integrated marketing communications / _cTerence A. Shimp, J. Craig Andrews. |
| 250 | _a10th ed. , student ed. | ||
| 260 |
_aAustralia : _bCengage, _c[2018] |
||
| 300 |
_axix, 635 p. : _bill. (col.) ; _c29 cm |
||
| 500 | _aPrevious edition: 2013. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication in marketing. _940191 |
|
| 650 | 0 |
_aSales promotion. _940192 |
|
| 650 | 0 |
_aAdvertising. _940193 |
|
| 650 | 0 |
_aDirect marketing. _940194 |
|
| 700 | 1 | 0 |
_aAndrews, J. Craig. _940195 |
| 942 |
_2lcc _cBook |
||