000 00979cam a22003018i 4500
999 _c381825
_d381825
001 18168749
003 APU
005 20181003095247.0
008 181003s2015 enk 000 0 eng
010 _a 2014020019
020 _a9780273778851 (pbk.)
040 _aDLC
_beng
_cDLC
_dWAN
042 _apcc
050 0 0 _aHF5415.55
_b.H65 2015
082 0 0 _a658.8
_223
100 1 _aHollensen, Svend.
_940227
245 1 0 _aMarketing management :
_ba relationship approach /
_cSvend Hollensen.
250 _a3rd ed.
260 _aHarlow, England ;
_aNew York :
_bPearson,
_c[2015]
300 _axxxv, 683 p. :
_bcol. ill. ;
_c27 cm
500 _aIncludes index.
650 0 _aRelationship marketing.
_940228
650 0 _aMarketing
_xManagement.
_940229
650 0 _aRelationship marketing
_vCase studies.
_940230
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBook