000			02057cam a2200253 a 4500
999			_c381826 _d381826
003			APU
005			20181003104521.0
008			181003s2018 maua b 001 0 eng
020			_a9781292214672 (pbk.)
020			_a1292214678 (pbk.)
040			_aDLC _beng _cAPU _dWAN
050	0	0	_aHF5429 _b.B45 2018
100	1		_aBerman, Barry. _98992
245	1	0	_aRetail management : _ba strategic approach / _cBarry Berman, Joel R. Evans and Patrali Chatterjee.
250			_a13th ed. ; Global ed.
260			_aHarlow, England : _bPearson, _cc2018.
300			_a592 p. : _bcol. ill. ; _c28 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aPreface -- About the authors -- Acknowledgments -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership 1 -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Capter 10 site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management financial dimensions -- Operations management operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together 565 -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index.
650		0	_aRetail trade _xManagement. _98993
700	1		_aEvans, Joel R. _98994
700	1		_aChatterjee, Patrali. _940231
942			_2lcc _cBook