000			01340nam a22002057a 4500
999			_c381834 _d381834
003			APU
005			20181004035250.0
008			181004b2016 ||||| |||| 00| 0 eng d
020			_a9781614485025 (pbk.)
040			_aAPU _beng _cAPU _dWAN
050			_aHF5415 _b.E39 2016
100	1		_aEdwards, Ray. _940268
245	1	0	_aHow to write copy that sells : _bthe step-by-step system for more sales, to more customers, more often / _cRay Edwards,
260			_aNew York, NY : _bMorgan James Publishing, _c[2016]
300			_axxi, 163 p. ; _c23 cm
505			_aHow to sell without being "salesy" -- The magic building blocks of the perfect sales letter -- How to write headlines that grab readers by the eyeballs and suck them into your message -- Inbox magic: how to write e-mails that make more money -- How to write points that virtually force your prospects to buy -- The triad that sells more: irresistible offers, risk reversal, and powerful closes -- How to write guarantees that dissolve fear and unleash a river of sales -- How to write copy that closes the deal -- How to write irresistible offers -- The secrets of product launch copy -- The secrets of writing blockbuster copy by watching movies -- The copywriting challenge.
650		0	_aMarketing. _940269
650		0	_aAdvertising copy. _940270
942			_2lcc _cBook