000 00875nam a2200193 4500
999 _c381851
_d381851
003 APU
005 20181016044047.0
008 181009b2017 xxu||||| |||| 00| 0 eng d
050 _aPM-29-59
100 0 _aZINAB ABDULHAKIM MOHAMMED RSKHAN (TP045039).
_940348
245 1 0 _aTHE INFLUENCE OF MARKETING MIX TOWARDS GEN Y'S PURCHASING BEHAVIOUR OF DETARY SUPPLEMENTS IN ASIA PACIFIC UNIVERSITY /
_cZINAB ABDULHAKIM MOHAMMED RSKHAN.
260 _aKuala Lumpur :
_bAsia Pacific University,
_c2018.
300 _a131 p.
_bill. ;
_c30 cm.
502 _aA dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration (UCMF1702MBA).
650 0 _aGeneration Y .
_940345
650 0 _aConsumer behavior.
_940346
700 0 _aMs .Thanam Subramaniam
_eSupervisor.
_940603
942 _2lcc
_cMasters Theses