000 02782cam a2200313 i 4500
999 _c381869
_d381869
001 988767854
003 APU
005 20181011053516.0
008 181011t20172017maua b 000 0 eng c
020 _a1319058515 (pbk.)
020 _a9781319058517 (pbk.)
040 _aFUG
_beng
_cFUG
_dWAN
050 _aP94.65.U6
_bC36 2017
100 1 _aCampbell, Richard,
_d1949-
_940422
245 1 0 _aMedia & culture :
_bmass communication in a digital age /
_cRichard Campbell, Christopher R. Martin, Bettina Fabos.
246 3 _aMedia and culture :
_bmass communication in a digital age
250 _a11th ed.
260 _aBoston :
_bBedford/St. Martin's, Macmillan Learning,
_c2017
300 _axxx, 541 p. :
_bill. ;
_c28 cm
504 _aIncludes bibliographical references and index.
505 2 _aDigital media and convergence -- Sounds and images -- Words and pictures -- The business of mass media -- Democratic expression and the mass media
505 0 _aMass communication: a critical approach -- The internet, digital media and media convergence -- Digital gaming and the media playground -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Television and cable: the power of visual culture -- Movies and the impact of images -- Newspapers: the rise and decline of modern journalism -- Magazines in the age of specialization -- Books and the power of print -- Advertising and commercial culture -- Public relations and framing the message -- Media economics and the global marketplace -- The culture of journalism: values, ethics, and democracy -- Media effects and cultural approaches to research -- Legal controls and freedom of expression
520 _a"Now more than ever, media surround, enhance, and affect our everyday experiences. Navigating the converged worlds of text, audio, and visual media - and understanding how they fit together - can be challenging. Media & Culture recognizes these challenges and makes the media industries accessible in print and online. The new edition reflects the latest and most relevant changes to the digital media world, from multi-platform television to streaming music to shifting economics to social change. We've merged the print book with our digital capabilities by offering a brand new interactive timeline and thought-provoking videos through our LaunchPad platform. With these exciting additions, Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now."--Page 4 of cover
650 0 _aMass media and culture
_zUnited States
_940423
650 0 _aPopular culture
_zUnited States
_940424
700 1 _aMartin, Christopher R.
_940426
700 1 _aFabos, Bettina.
_940427
942 _2lcc
_cBook