000 00962nam a2200217 4500
999 _c381879
_d381879
003 APU
005 20181016095935.0
008 181012b2017 xxu||||| |||| 00| 0 eng d
050 _aPM-29-81
100 0 _aJUSTICE ASARE-FREMPONG (TP043796).
_940470
245 1 3 _aAN EXPLORATORY STUDY INTO CUSTOMER ANALYTICS IN THE TECHNOLOGY-DRIVEN EVENT MANAGEMENT INDUSTRY IN MALAYSIA /
_cJUSTICE ASARE-FREMPONG.
260 _aKuala Lumpur :
_bAsia Pacific University,
_c2018
300 _a79 p. :
_bill. ;
_c30 cm.
502 _aA thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc in Data Science and Business Analytics (UCMF1701DSBA).
650 0 _a Special events
_xManagement.
_940471
650 0 _aBig data.
_940472
650 0 _aInformation technology
_xManagement.
_940473
650 0 _aManagement information systems.
_940474
700 0 _aAssoc. Prof. Dr. Mudiarasan Kuppusamy
_eSupervisor.
_940628
942 _2lcc
_cMasters Theses