000 | 00962nam a2200217 4500 | ||
---|---|---|---|
999 |
_c381879 _d381879 |
||
003 | APU | ||
005 | 20181016095935.0 | ||
008 | 181012b2017 xxu||||| |||| 00| 0 eng d | ||
050 | _aPM-29-81 | ||
100 | 0 |
_aJUSTICE ASARE-FREMPONG (TP043796). _940470 |
|
245 | 1 | 3 |
_aAN EXPLORATORY STUDY INTO CUSTOMER ANALYTICS IN THE TECHNOLOGY-DRIVEN EVENT MANAGEMENT INDUSTRY IN MALAYSIA / _cJUSTICE ASARE-FREMPONG. |
260 |
_aKuala Lumpur : _bAsia Pacific University, _c2018 |
||
300 |
_a79 p. : _bill. ; _c30 cm. |
||
502 | _aA thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc in Data Science and Business Analytics (UCMF1701DSBA). | ||
650 | 0 |
_a Special events _xManagement. _940471 |
|
650 | 0 |
_aBig data. _940472 |
|
650 | 0 |
_aInformation technology _xManagement. _940473 |
|
650 | 0 |
_aManagement information systems. _940474 |
|
700 | 0 |
_aAssoc. Prof. Dr. Mudiarasan Kuppusamy _eSupervisor. _940628 |
|
942 |
_2lcc _cMasters Theses |