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| 001 | 20127682 | ||
| 003 | APU | ||
| 005 | 20181127033503.0 | ||
| 008 | 181014t20192010nyu b 001 0 eng | ||
| 010 | _a 2017045383 | ||
| 020 | _a9780134734842 (hbk.) | ||
| 020 | _a013473484X (hbk.) | ||
| 040 |
_aDLC _beng _cDLC _dWAN |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.M29 2019 |
| 082 | 0 | 0 |
_a658.8/3 _223 |
| 100 | 1 |
_aMalhotra, Naresh K. _940519 |
|
| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra. |
| 250 | _a7th ed. | ||
| 260 |
_aNew York, NY : _bPearson, _c[2019] |
||
| 300 |
_axxvi, 856 p. : _bill. ; _c29 cm |
||
| 500 | _aRevised edition of the author's Marketing research, c2010. | ||
| 504 | _aIncludes bibliographical references (pages 781-823) and index. | ||
| 650 | 0 |
_aMarketing research. _940520 |
|
| 650 | 0 |
_aMarketing research _xMethodology. _940521 |
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| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBook |
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