000			03181cam a2200325 i 4500
999			_c381942 _d381942
001			19005058
003			APU
005			20181220090628.0
008			181111s2016 njua b 001 0 eng
010			_a 2016003743
020			_a9781119227823 (hbk.)
040			_aDLC _beng _cDLC _dWAN
042			_apcc
050	0	0	_aHF5823 _b.S69 2016
082	0	0	_a658.8/12 _223
100	1		_aSolomon, Robert. _940832
245	1	4	_aThe art of client service : _bthe classic guide / _cRobert Solomon.
250			_a3rd ed.
260			_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c[2016]
300			_axxv, 262 p. : _bill. ; _c23 cm
504			_aIncludes bibliographical references and index.
520			_a"A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do"--
520			_a"In a letter to the author, advertising agency Ogilvy & Mather's Chair and CEO emeritus Shelly Lazarus said, "The book is terrific. It's an easy read, and I agree with every word." Danny Meyer, legendary restaurateur and CEO of the Union Square Hospitality Group, described the book as providing, "sensible, timeless advice for distinguishing your brand through generosity of spirit." This book outlines how to build better client relationships and work smarter with colleagues. It transforms what is viewed as an elusive, even ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities, into something definable and actionable, governed by a precise checklist of things designed to help guide work. The new version begins with a synthesis discussions the author has had with a wide range of advertising and marketing people about "what's wrong with advertising," setting up the material to follow. It ends with a provocative question, "Is account management dead," that the author counters in convincing fashion. In between there is practical, accessible content designed to help people get better at what they do"--
650		0	_aAdvertising. _940833
650		0	_aMarketing. _940834
650		0	_aCustomer relations. _940835
776	0	8	_iOnline version: _aSolomon, Robert, author. _tArt of client service _bThird edition. _dHoboken, New Jersey : John Wiley & Sons, Inc., 2016 _z9781119227939 _w(DLC) 2016011532
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook