| 000 | 00981nam a2200217 4500 | ||
|---|---|---|---|
| 999 |
_c382119 _d382119 |
||
| 003 | APU | ||
| 005 | 20190127021137.0 | ||
| 008 | 190127b2017 xxu||||| |||| 00| 0 eng d | ||
| 050 | _aPM-30-13 | ||
| 100 | 0 |
_aSALIH DURSUN (TP043617) _941541 |
|
| 245 | 1 | 0 |
_aUSAGE OF IMC TOOLS BY E-HAILING SERVICE PROVIDERS A PHENOMENOLOGICAL STUDY AMONG STUDENTS OF PRIVATE HIGHER EDUCATIONAL INSTITUTIONS IN KUALA LUMPUR, MALAYSIA / _cSALIH DURSUN |
| 260 |
_aKuala Lumpur : _bAsia Pacific University, _c2018 |
||
| 300 |
_avi, 65 p. : _bill. ; _c30 cm. |
||
| 502 | _aA thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Global Marketing Management (UCMF1704GMM) | ||
| 650 | 0 |
_aCommunication in marketing. _941542 |
|
| 650 | 0 |
_aMarketing research. _941543 |
|
| 650 | 0 |
_aIntergrated marketing communication tools. _941544 |
|
| 650 | 0 |
_ae-Hailing. _941545 |
|
| 700 | 0 |
_aMr. Kumaresu a/l Murugasu _eSupervisor. _941546 |
|
| 942 |
_2lcc _cMasters Theses |
||