000 00979nam a2200217 4500
999 _c382155
_d382155
003 APU
005 20190208035913.0
008 190208b2018 xxu||||| |||| 00| 0 eng d
050 _aPM-30-45
100 0 _aLUO YU (TP043251)
_941724
245 1 4 _aTHE EFFECT OF WECHAT MARKETING STRATEGIES ON POSTGRADUATE STUDENT'S PURCHASE DECISION IN PUBLIC UNIVERSITY IN SICHUAN, CHINA /
_cLUO YU.
260 _aKuala Lumpur :
_bAsia Pacific University,
_c2017.
300 _a80 p. :
_bill. ;
_c30 cm.
502 _aA dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (UCMF1610MBA)
650 0 _aSocial media
_xMarketing.
_941725
650 0 _aInternet marketing
_zChina.
_941726
650 0 _aCustomer relations.
_941727
650 0 _aConsumer behavior
_920791
700 0 _aMutia Anggeraini Binti Khalid
_eSupervisor.
_941728
942 _2lcc
_cMasters Theses