000 01026nam a2200217 4500
999 _c382157
_d382157
003 APU
005 20190208044228.0
008 190208b2018 xxu||||| |||| 00| 0 eng d
050 _aPM-30-47
100 0 _aSONIA BADRU ISSA (TP046179)
_941734
245 1 0 _aCELEBRITIES ENDORMENT AND PURCHASE INTENTION TOWARDS LADIES FRAGRANCE: A QUANTITATIVES STUDY AMONG FEMALES IN NAIROBI, KENYA /
_cSONIA BADRU ISSA.
260 _aKuala Lumpur :
_bAsia Pacific University,
_c2018.
300 _a84 p. :
_bill. ;
_c30 cm.
502 _aA dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in International Business Communications (UCMF1708IBC)
650 0 _aBranding (Marketing)
_941735
650 0 _aSocial responsibility of business.
_941736
650 _aPurchasing power
_zKenya.
_941737
650 0 _aConsumer satisfaction
_zKenya.
_941738
700 0 _aMr. Tajuddin A. Rashid
_eSupervisor.
_941740
942 _2lcc
_cMasters Theses