| 000 | 01753nam a22003137a 4500 | ||
|---|---|---|---|
| 999 |
_c382230 _d382230 |
||
| 003 | APU | ||
| 005 | 20190226080154.0 | ||
| 008 | 190217t20142014enka 000|0|eng|d | ||
| 020 | _a9781292040899 (pbk.) | ||
| 020 | _a1292040890 (pbk.) | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dWAN |
||
| 042 | _aukblsr | ||
| 050 |
_aHF5413 _b.M37 2014 |
||
| 082 | 0 | 4 |
_a658.802 _223 |
| 100 | 1 |
_aMartin, Diane. _942046 |
|
| 245 | 1 | 0 |
_aSustainable marketing / _cDiane Martin, John Schouten. |
| 250 | _aFirst ed. | ||
| 250 | _aPearson new international ed. | ||
| 260 | 1 |
_aHarlow : _bPearson Education, _c[2014]. |
|
| 260 | 4 | _c©2014 | |
| 300 |
_aii, 247 p. : _bill. (black and white) ; _c28 cm. |
||
| 490 | 0 | _aPearson custom library | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aChapter 1: An Introduction to Sustainable MarketingChapter 2: Sustainable Marketing StrategyChapter 3: Ethical Dimensions of Sustainable MarketingChapter 4: The Marketing Environment and Processes Chapter 5: Consumer Behavior and Sustainable MarketingChapter 6: Measurement and Research for Sustainable MarketingChapter 7: Market Segmentation, Targeting, and Positioning for Sustainability Chapter 8: Global Problems, Global OpportunitiesChapter 9: Sustainable Products and ServicesChapter 10: Sustainable Branding and PackingChapter 11: Marketing Channels: Sustainability in the Value ChainChapter 12: Sustainable PricingChapter 13: Sustainable Marketing CommunicationChapter 14: Sustainability in the Promotion Mix-Methods, Media, and Customer RelationshipsChapter 15: Digital Media and Sustainable Marketing | ||
| 650 | 0 |
_aGreen marketing. _942047 |
|
| 650 | 0 |
_aConsummation durable. _942048 |
|
| 700 | 1 |
_aSchouten, John. _942050 |
|
| 942 |
_2lcc _cBook |
||