000 01000nam a22002655i 4500
999 _c382379
_d382379
001 20668873
003 APU
005 20190322041852.0
008 190322s2018 wyu 000 0 eng
010 _a 2018910947
020 _a9780692651872 (pbk.)
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
050 _aHD59.2
_b.D54 2018
100 1 _aDiehl, Gregory V.
_942690
245 1 0 _aBrand identity breakthrough :
_bhow to craft your company's unique story to make your products irresistible /
_cGregory V. Diehl, foreword by Kyle Gray.
250 _a4th ed.
260 _a[S.l.] :
_bIdentity Publications,
_c2018.
300 _axx, 227 p. ;
_b23 cm.
505 _aWhy identity matters --Creating your brand identity --Telling your story to the world --Brand identity case studies --Resources for prospective entrepreneurs.
650 0 _aCorporate image
_942691
650 0 _aBranding (Marketing)
_942692
906 _a0
_bibc
_corignew
_d2
_eepcn
_f20
_gy-gencatlg
942 _2lcc
_cBook