000 00923nam a2200193 4500
999 _c382405
_d382405
003 APU
005 20190424032258.0
008 190424b2018 xxu||||| |||| 00| 0 eng d
050 _aPM-30-56
100 0 _aGONG NI (TP048822)
_942781
245 1 4 _aTHE INFLUENCE OF SOCIAL MEDIA ON PURCHASING DECISION OF XIAOMI PHONE AMONG GENERATION Y IN CHAOYANG DISTRICT BEIJING, CHINA /
_cGONG NI.
260 _aKuala Lumpur :
_bAsia Pacific University,
_c2018.
300 _a98 p. :
_bill. ;
_c30 cm.
502 _aA dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (Euro - Asia Business) (UCMF1711EAMBA)
650 0 _aConsumer behavior
_xGeneration Y
_zChina.
_942782
650 0 _aPurchasing power
_zChina.
_942783
700 0 _aMs. Rahilah Ahmad
_eSupervisor.
_942784
942 _2lcc
_cMasters Theses