| 000 | 01068nam a2200217 4500 | ||
|---|---|---|---|
| 999 |
_c382410 _d382410 |
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| 003 | APU | ||
| 005 | 20190424051626.0 | ||
| 008 | 190424b2018 xxu||||| |||| 00| 0 eng d | ||
| 050 | _aPM-30-61 | ||
| 100 | 0 |
_aANANTHU HARIKUMAR (TP036179) _942810 |
|
| 245 | 1 | 3 |
_aAN EXPLANATORY STUDY ON BRAND AWARENESS, CONSPICUOUS CONSUMPTION AND PERCEIVED QUALITY TOWARDS LUXURY PURCHASE INTENTION AMONG GENERATION "Y" IN KLANG VALLEY / _cANANTHU HARIKUMAR. |
| 260 |
_aKuala Lumpur : _bAsia Pacific University, _c2018. |
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| 300 |
_a107 p. : _bill. ; _c30 cm. |
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| 502 | _aA dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Accounting in Forensic Analysis (UCMF1711AFA) | ||
| 650 |
_aConsumer bahavior _xGeneration Y _zMalaysia. _942811 |
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| 650 |
_aConsumers' preferences. _942812 |
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| 650 |
_aLuxuries _xMarketing. _942813 |
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| 650 |
_aLuxuries _xSocial aspects. _942814 |
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| 700 | 0 |
_aMr. Jonathan Jeevan Strinivas _eSupervisor. _942815 |
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| 942 |
_2lcc _cMasters Theses |
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