000			01861nam a22002537a 4500
003			APU
005			20221116171532.0
008			190506s2017 us a|||| |||| 00| 0 eng d
020			_a9780357039243 (pbk.)
040			_aAPU _beng _cAPU _dWAN
050			_aHF5415.13 _b.H88 2017
100	1		_aHutt, Michael D. _920871
245	1	0	_aBusiness marketing management : _bB2B / _cMichael D. Hutt, Thomas W. Speh.
250			_a12th ed.
260			_aBoston, MA _bCengage Learning, _c[2017]
300			_axiv, 338 p. : _bill. ; _c28 cm
500			_aIncludes indexes.
505			_aPart I: The environment of business marketing. 1. A business marketing perspective -- Part II: Managing reltionships in business marketing. 2. Organizational buying behavior --3. Customer relationship management strategies for business markets -- Part III: Assessing market opportunities. 4. Segmenting the business market and estimating segment demand -- Part IV: Formulating business marketing strategy. 5. Business marketing planning: strategic perspectives --6. Business marketing strategies for global markets --7. Managing products for business markets --8. Managing innovation and new industrial product development --9. Managing services for business markets -- 10. Managing business marketing channels --11. Supply chain management --12. Pricing strategies for business markets -- 13. Business marketing communications: advertising and sales promotion --14. Business marketing communications: managing the personal selling function -- Part V: Evaluating business marketing strategy and performance. 15. Marketing performance measurement.
650		0	_aIndustrial marketing _vManagement _xCase studies. _942914
650		0	_aBusiness planning. _942915
650		0	_aIndustrial marketing _xManagement. _942916
700	1		_aSpeh, Thomas W. _920873
942			_2lcc _cBook
999			_c382432 _d382432