| 000 | 00962nam a2200205 4500 | ||
|---|---|---|---|
| 999 |
_c382440 _d382440 |
||
| 003 | APU | ||
| 005 | 20190508060054.0 | ||
| 008 | 190508b2018 xxu||||| |||| 00| 0 eng d | ||
| 050 | _aPM-30-80 | ||
| 100 | 0 |
_aZUBRAIN AAMER IKRAM (TP048448) _942951 |
|
| 245 | 1 | 0 |
_aEFFECTIVE BRANDING AND CONSUMER BUYING BEHAVIOUR TOWARDS CHINESE SMARTPHONE BRANDS. A QUANTITATIVE STUDY IN KUALA LUMPUR, MALAYSIA / _cZUBRAIN AAMER IKRAM. |
| 260 |
_aKuala Lumpur : _bAsia Pacific University, _c2018. |
||
| 300 |
_a74 p . : _bill. ; _c30 cm. |
||
| 502 | _aA thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (UCMF1708MBA) | ||
| 650 | 0 |
_aConsumer behavior _vSmartphones. _942952 |
|
| 650 | 0 |
_aBranding (Marketing) _942953 |
|
| 650 | 0 |
_aBrand name products _xCase studies. _942954 |
|
| 700 |
_aDr. Behrang Samadi _eSupervisor. _942955 |
||
| 942 |
_2lcc _cMasters Theses |
||