| 000 | 00940nam a2200217 4500 | ||
|---|---|---|---|
| 999 |
_c382489 _d382489 |
||
| 003 | APU | ||
| 005 | 20190527073120.0 | ||
| 008 | 190527b2017 xxu||||| |||| 00| 0 eng d | ||
| 050 | _aPHD-20-03 | ||
| 100 | 0 |
_aMORAKINYO DADA (TP029623) _933472 |
|
| 245 | 1 | 4 |
_aTHE EFFECTIVENESS OF SOCIAL MEDIA PROMOTION FOR CROWDFUNDING PROJECTS AMONGST NIGERIAN SMES / _cMORAKINYO DADA. |
| 260 |
_aKuala Lumpur : _bAsia Pacific University, _c2017. |
||
| 300 |
_a220 p. : _bill. ; _c30 cm |
||
| 502 | _aA thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of Doctor of Philosophy in Management (UCPF1510MGMT) | ||
| 650 | 0 |
_aOnline social networks. _943176 |
|
| 650 | 0 |
_aSocial media _xMarketing. _943177 |
|
| 650 | 0 |
_aMarketing _xSocial aspects. _943178 |
|
| 650 | 0 |
_aCommunication in marketing. _943179 |
|
| 700 |
_aProf. Dr. Siva Muthaly _eSupervisor. _941214 |
||
| 942 |
_2lcc _cPhD Theses |
||