| 000 | 00809nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | APU | ||
| 005 | 20221116175307.0 | ||
| 008 | 190530s2019 nju||||| |||| 00| 0 eng d | ||
| 020 | _a9781119586777 (pbk.) | ||
| 040 |
_aAPU _beng _cAPU _dWAN |
||
| 050 |
_aHF1416 _b.K68 2019 |
||
| 100 |
_aKotabe, Masaaki. _98301 |
||
| 245 | 1 | 0 |
_aGlobal marketing management / _cMasaaki Kotabe, Kristiaan Helsen. |
| 250 | _a7th ed. | ||
| 260 |
_aHoboken : _bJohn Wiley & Sons Inc. _c2019 |
||
| 300 |
_axxiii, 673 p. ; _c28 cm. |
||
| 500 | _aIncludes index. | ||
| 501 | _aRevised edition of the authors' Global Marketing Management, 2014. | ||
| 650 | 0 |
_aExport marketing _xManagement. _943245 |
|
| 650 | 0 |
_aInternational business enterprises _xManagement. _943246 |
|
| 700 | 1 |
_aHelsen, Kristiaan. _943247 |
|
| 942 |
_2lcc _cBook |
||
| 999 |
_c382507 _d382507 |
||