000 00858cam a2200265 i 4500
999 _c382766
_d382766
001 18724646
003 APU
005 20191025064921.0
008 190828t20172017maua b 001 0 eng d
010 _a 2015948212
020 _a1285429788 (hbk.)
020 _a9781285429786 (hbk.)
040 _aYDXCP
_beng
_cYDXCP
_dWAN
050 0 0 _aHD9980.5
_b.H64 2017
082 0 4 _a658.8
_223
100 1 _aHoffman, K. Douglas.
_944330
245 1 0 _aServices marketing :
_bconcepts, strategies, & cases /
_cK. Douglas Hoffman, John E.G. Bateson.
250 _a5th edition.
260 _aBoston, MA :
_bCengage Learning,
_c[2017]
300 _axv, 458 pages :
_billustrations ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aService industries
_xMarketing.
_944331
700 1 _aBateson, John E. G.
_98144
942 _2lcc
_cBook