| 000 | 00788cam a2200241 i 4500 | ||
|---|---|---|---|
| 999 |
_c382768 _d382768 |
||
| 003 | APU | ||
| 005 | 20191127113758.0 | ||
| 008 | 191128s2017 enk 000 0 eng d | ||
| 020 | _a9781292146508 (pbk.) | ||
| 020 | _a1292146508 (pbk.) | ||
| 040 |
_aNUSCL _beng _cNUSCL _dWAN |
||
| 050 |
_aHF5415 _b.A76 2017 |
||
| 100 | 1 |
_aArmstrong, Gary M. _938924 |
|
| 245 | 1 | 0 |
_aMarketing : _ban introduction / _cGary Armstrong, Philip Kotler ; with Marc O. Opresnik. |
| 250 | _a13th edition, global edition. | ||
| 260 |
_aHarlow : _bPearson, _c2017. |
||
| 300 |
_a669 pages : _billustrations ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _920576 |
|
| 700 | 1 |
_aKotler, Philip. _944332 |
|
| 700 | 1 |
_aOpresnik, Marc O. _944333 |
|
| 942 |
_2lcc _cBook |
||