000			03818nam a22003617a 4500
003			APU
005			20221116215525.0
008			190904s2019 stka|||| |||| 00| 0 eng d
020			_a9781474419222 (hbk.)
020			_a1474419224 (hbk.)
040			_aAPU _beng _cAPU _dWAN
050			_aP96.M34 _bF73 2019
245	0	0	_aThe franchise era : _bmanaging media in the digital economy / _cedited by James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber.
260			_aEdinburgh : _bEdinburgh University Press, _c[2019]
300			_axvi, 317 pages : _billustrations (black and white) ; _c24 cm.
490			_aTraditions in American cinema.
504			_aIncludes bibliographical references and index.
505			_aForeward / Derek Johnson -- Introduction : the franchise era / James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber -- Part I. The franchise : defining and historicizing -- The (im)perfect organism : dissecting the Alien media franchise / James Fleury and Stephen Mamber -- Evil spawn or good business? New Line Cinema, Critters, and film franchising at the margins / Daniel Herbert -- Part II. Video games : software, hardware, and space -- The happiest plays on earth : theme park franchising in Disneyland video games / Heather Lea Birdsall -- "Now they're playing with power!" : Nintendo's classics and franchise legacy management / Matthew Thomas Payne -- From Cineludic form to mise-en-game : the ludification of cinematic storyworlds in the Star Wars video games / Andreas Rauscher -- Part III. Animation : adaptation across nations, industries, and platforms -- Ghostly boudaries : transnational tensions and adapting animation in the Ghost in the Shell franchise / Brian Ruh -- How to animate your franchise : DreamWorks Animation and the franchising of How to Train Your Dragon / Rayna Denison -- Part IV. Television : new directions for a legacy medium -- TV brand-casting, SVOD, and OTT at Comcast and Disney / Jennifer Gillan -- Network streaming : TV broadcasters in the digital space / Monica Sandler -- Part V. Emergent platforms : possible futures for the media franchise -- Transmedia-to-go : licensed mobile gaming in Japan / Bryan Hikari Hartzheim -- Locating esports spectatorship - studio audience(ing) and sites of spectulation / Alexander Champlin -- Hollywood's VR vision : new fortier or vitually the same thing? / James Fleury.
520			_aAs Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
650		0	_aMass media _xManagement. _944381
650		0	_aMass media _xMarketing. _944382
650		0	_aDigital media _xSocial aspects. _944383
650		0	_aMass media and culture. _944384
650		0	_aInternet _xSocial aspects. _944385
650		0	_aStreaming technology (Telecommunications) _944386
650		0	_aMotion pictures _xMarketing. _944387
650		0	_aTelevision _xMarketing. _944388
650		0	_aVideo games _xMarketing. _944389
700	1		_aFleury, James. _944390
700	1		_aHartzheim, Bryan Hikari. _944391
700	1		_aMamber, Stephen. _944392
942			_2lcc _cBook
999			_c382779 _d382779