000 01631cam a2200277 i 4500
999 _c382931
_d382931
001 17617452
003 APU
005 20191119110029.0
008 191111s2014 cau b 001 0 eng
010 _a 2013001199
020 _a9781452217802 (pbk.)
040 _aDLC
_beng
_cDLC
_dWAN
042 _apcc
050 0 0 _aHD49
_b.C66 2014
082 0 0 _a658.4/056
_223
100 1 _aCoombs, W. Timothy.
_945043
245 1 0 _aApplied crisis communication and crisis management :
_bcases and exercises /
_cW. Timothy Coombs.
260 _aThousand Oaks, CA :
_bSAGE Publications, Inc.,
_c[2014]
300 _a245 pages ;
_c26 cm.
504 _aIncludes bibliographical references and index.
505 0 _aA short introduction to the case study method -- Crisis capsules -- Pampers and dry max chemical burn rumor -- Hershey, Cocoa, and child slavery/labor abuse -- Cadbury salmonella recall -- Peanut butter paste recall of 2009 -- Tetra pak, Nestle and ITX -- Nestle and greenpeace disagree over palm oil sourcing -- Carrefour, China, and the Olympic torch relay -- Sparboe farms and McDonald's part company over animal cruelty -- BP Texas city explosion -- Sigg and BPA -- West pharmaceutical services' dust explosion -- Jensen farm, listeria, and cantaloupe -- Chick-fil-a and the dangers of social issues -- The Bhopal tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H&M to detox the garment industry -- Index -- About the author.
650 0 _aCrisis management.
_945044
650 0 _aBusiness communication.
_945045
650 0 _aManagement.
_945046
942 _2lcc
_cBook