000 01197nam a2200229 4500
003 APU
005 20230626111259.0
008 200207b2019 ||||| |||| 00| 0 eng d
050 _aPM-31-36
100 0 _aTHAMLEEKA MOHAMED (TP050206)
_945251
245 1 0 _aFACTORS EFFECTING THE ROLE OF E-COMMERCE PLATFORM'S TOWARDS IMPULSE BUYING BEHAVIOR OF PERIPHERAL GOODS :
_bA QUANTITATIVE STUDY AMONG THE YOUTH OF MALDIVES /
_cTHAMLEEKA MOHAMED.
260 _aKuala Lumpur :
_bAsia Pacific University,
_c2019.
300 _a82 pages :
_billustrations ;
_c30 cm.
502 _aA thesis submitted in fulfillment of the requirement of Staffordshire University for the award of Master of Science in Global Marketing Management (UCMF1808GMM)
650 0 _aElectronic commerce
_xPsychological aspects.
_945252
650 0 _aInternet marketing
_xSocial aspects.
_945253
650 0 _aConsumer behavior
_xPsychological aspects.
_945254
650 0 _aYoung adult consumers
_945255
700 0 _aDr. Behrang Samadi
_eSupervisor.
_948313
856 4 0 _uhttps://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
_yAvailable in APres
_z- Requires login to view full text.
942 _2lcc
_cMasters Theses
999 _c382981
_d382981