| 000 | 01140nam a2200217 4500 | ||
|---|---|---|---|
| 003 | APU | ||
| 005 | 20230626124146.0 | ||
| 008 | 200210b2019 ||||| |||| 00| 0 eng d | ||
| 050 | _aPM-31-38 | ||
| 100 | 0 |
_aYOUSIF ABDULKAREEM JABBAR AL-SHAREEF (TP024794) _945263 |
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| 245 | 1 | 4 |
_aTHE INFLUENCE OF BRAND IMAGE, PRICE AND SOCIAL INFLUENCES TOWARD PURCHASING INTENTION OF SMARTPHONE AMONG GENERATION Y IN KUALA LUMPUR MALAYSIA / _cYOUSIF ABDULKAREEM JABBAR AL-SHAREEF. |
| 260 |
_aKuala Lumpur : _bAsia Pacific University, _c2019. |
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| 300 |
_a122 pages : _billustrations ; _c30 cm. |
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| 502 | _aA thesis submitted in fulfillment of the requirement of Staffordshire University for the award of Master of Business Administration (UCMF1808MBA) | ||
| 650 | 0 |
_aConsumer behavior _xGeneration Y. _945264 |
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| 650 | 0 |
_aOnline social networks _xMarketing. _945265 |
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| 650 | 0 |
_aYoung consumers _zMalaysia. _945266 |
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| 700 | 0 |
_aThanam A/P Subramaniam _eSupervisor. _948443 |
|
| 856 | 4 | 0 |
_uhttps://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ _yAvailable in APres _z- Requires login to view full text. |
| 942 |
_2lcc _cMasters Theses |
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| 999 |
_c382983 _d382983 |
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