000			02841nam a2200217 4500
003			APU
005			20230626230120.0
008			200224b2019 ||||| |||| 00| 0 eng d
050			_aPM-31-65
100	0		_aSEYEDEH FATEMEH KALANTARZADEH TEZERJANY (TP050717) _945417
245	1	4	_aTHE INFLUENCE OF ADVERTISEMENT ON CUSTOMER BUYING BEHAVIOUR TOWARD THE SMARTPHONE AMONG YOUNG GENERATION IN KUALA LUMPUR, MALAYSIA / _cSEYEDEH FATEMEH KALANTARZADEH TEZERJANY.
260			_aKuala Lumpur : _bAsia Pacific University, _c2019.
300			_a131 pages : _billustrations ; _c30 cm.
502			_aA thesis submitted in fulfillment of the requirement for the award of the degree of Master in Global Marketing Management (UCMF1808GMM)
520			_aThis investigation designed to research with regards to the impact of the different types of advertisement on customer buying behaviour among the young generation in Kuala Lumpur, Malaysia in the direction of purchasing a mobile phone. During recent years, the influence of advertisement on customer buying behaviour continues to grow gradually. The techniques which are increased sales items have improved by marketers due to the convenience of linking up to the advertisements. It is essential that the marketers comprehend the elements that persuade purchasers to seek advertisements when they want to buy an item, while encourages them to decide to purchase again. The research offers outcomes that allocate suppliers as well as businesses to acknowledge how advertisements impact on purchasing smartphone in Kuala Lumpur. Study targets have been intended to demonstrate the connection between independent variables, including online advertisement, print advertisement, and newscast advertisement while the dependent variable is involved in customer buying behaviour. Research methodology for this explores consist of the primary method of obtaining information, wherever primary information comes to providing a questionnaire on the Internet. The size of the sample which using in this study has been targeted towards 130 young generation answers. The consequence demonstrates the connection between independent variables and dependent variable with the young generation which have decided to buy a smartphone in Malaysia. This research supplied by primary data is gathered from young customers who are answering to the organize questionnaire in Kuala Lumpur along with secondary data is collected from journals, books and so on.
650		0	_aConsumer behavior _xPsychological aspects. _945418
650		0	_aConsumer behavior _xYoung consumers _zMalaysia. _945419
700	0		_aDr. Behrang Samadi _eSupervisor. _948313
856	4	0	_uhttps://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ _yAvailable in APres _z- Requires login to view full text.
942			_2lcc _cMasters Theses
999			_c383013 _d383013