000			02047nam a2200205 4500
999			_c383039 _d383039
003			APU
005			20200306013447.0
008			200305b2019 xxu||||| |||| 00| 0 eng d
050			_aPG-24-0099
100	0		_aLEE JIA WEN (TP041343) _945561
245	1	4	_aTHE INFLUENCE OF BEHAVIORAL FACTORS IN MAKING DECISION AMONG INVESTORS IN KLANG VALLEY / _cLEE JIA WEN.
260			_aKuala Lumpur : _bAsia Pacific University, _c2019.
300			_a120 pages : _billustrations ; _c30 cm.
502			_aA project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Banking and Finance with specialism in Investment and Risk Management (UC3F1805BAF(IRM)).
520			_aExtreme volatility has plagued financial markets worldwide since the 2008 Global Crisis. Investor sentiment has been one of the key determinants of market movements. In this context, studying the influence of behavioural factors in making investment decision among investors seemed important. Behavioural finance is an evolving field that studies how psychological factors affect decision making under uncertainty. This thesis seeks to find the influence of certain identified behavioural finance concepts, namely, heuristic bias, herding behaviour and prospect factor on the decision-making process of individual investor in Klang Valley, Malaysia. This was a quantitative research and using questionnaire method. Primary data for analysis was gathered by distributing a structured questionnaire among investors. Result obtained by analysing a sample of 160 respondents. The finding revealed that overconfidence and anchoring bias of heuristic bias, trade volume of herding behaviour and regret aversion of prospect factor has a significant impact on investment decision of investor in Klang Valley.
650		0	_aInvestments _xPsychological aspects. _945562
650		0	_aInvestments _xDecision making. _945563
700	0		_aMs. Nalini Gebril _eSupervisor. _945565
942			_2lcc _cUndergraduate Theses