| 000 | 00878nam a2200193 4500 | ||
|---|---|---|---|
| 999 |
_c383076 _d383076 |
||
| 003 | APU | ||
| 005 | 20200317074016.0 | ||
| 008 | 200317b2019 xxu||||| |||| 00| 0 eng d | ||
| 050 | _aPG-23-0136 | ||
| 100 | 0 |
_aLIEW JUN HAO (TP039117) _945721 |
|
| 245 | 1 | 0 |
_aFACTORS INFLUENCING ONLINE IMPULSE BUYING BEHAVIOUR AMONGST GENERATION Y IN KLANG VALLEY, MALAYSIA / _cLIEW JUN HAO. |
| 260 |
_aKuala Lumpur : _bAsia Pacific University, _c2019. |
||
| 300 |
_a114 pages : _billustrations ; _c30 cm. |
||
| 502 | _aA project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1810KMGT). | ||
| 650 | 0 |
_aGeneration Y _xConsumer behavior. _945722 |
|
| 650 | 0 |
_aElectronic commerce. _945723 |
|
| 700 |
_aMr. Tee Poh Kiong _eSupervisor _945724 |
||
| 942 |
_2lcc _cUndergraduate Theses |
||