000 | 00918nam a2200193 4500 | ||
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999 |
_c383077 _d383077 |
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003 | APU | ||
005 | 20200317083946.0 | ||
008 | 200317b2019 xxu||||| |||| 00| 0 eng d | ||
050 | _aPG-23-0137 | ||
100 | 0 |
_aLING HANG YU (TP038262) _945725 |
|
245 | 1 | 0 |
_aTHE INFLUENCE OF STORE ATMOSPHERE, SOCIAL INFLUENCE AND SERVICE QUALITY ON PURCHASE INTENTION OF STARBUCKS AMONG GENERATION -Y IN SARAWAK / _cLING HANG YU. |
260 |
_aKuala Lumpur : _bAsia Pacific University, _c2019. |
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300 |
_a93 pages : _billustrations ; _c30 cm. |
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502 | _aA project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1810KMGT). | ||
650 | 0 |
_aGeneration Y _xConsumer behavior. _945722 |
|
650 | 0 |
_aConsumers _xPsychology. _945726 |
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700 |
_aMr. Tee Poh Kiong _eSupervisor _945727 |
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942 |
_2lcc _cUndergraduate Theses |