000			02794nam a2200229 4500
003			APU
005			20230503015341.0
008			200812b2019 xxu||||| |||| 00| 0 eng d
050			_aPG-24-0130
100	0		_aHARISAI ANIL KUMAR DOSHI (TP045330) _946119
245	1	0	_aARTIFICIAL INTELLIGENCE AS A PARADOXICAL DIGITAL DISRUPTOR IN THE ACCOUNTING PROFESSION / _cHARISAI ANIL KUMAR DOSHI.
260			_aKuala Lumpur : _bAsia Pacific University, _c2019.
300			_a237 pages : _billustrations ; _c30 cm.
502			_aA project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A.(Hons) in Accounting and Finance (UC3F1902AF).
520			_aThe nature of Industrial Revolution 4.0 reveals the secret regarding the waves of changes that are appearing at unprecedented breath and scale due to the increasing potency of digital innovation. This is the crystallization of disruption addressed as the waves of digital disruption, driven by rapidly developed and continuously innovated digital technologies, such as, Artificial Intelligence. Thus, Artificial Intelligence as a Digital Disruptor interrupts the status quo, just like a megatrend in the ecosystem, thereby impacting business, companies, industries and professions. One of the major professions in sight is the Accounting Profession - which is observed to be impacted at a' paradox'. This is the 'double impacting potential' of Artificial Intelligence as Digital Distruptor - 'creating opportunities' but ' igniting threats', simultaneously. This is when it can complement or replace the profession completely - leaving the longevity of profession questionable. Thus, it is at this point where research dwells into investigating how Artificial Intelligence creates opportunities and ignites treats in the profession, through twelve variables. Then the research turns around and looks at the tech embracing ability of the Accountants through six determinants, to investigate the level of positive and negative influence of Artificial Intelligence - thereby revealing the continuity status of the profession. In pursuance of carrying out this study, the researcher uses mixed methods to collect, present, analyze and interpret data, in order to provide a complete understanding of the phenomenon studied.
650		0	_aArtificial intelligence _xTechnological innovations. _946120
650		0	_a Artificial intelligence _xEconomic aspects. _946121
650		0	_aArtificial intelligence _xFinancial applications. _946122
700	0		_aMr. Suresh Balasingam _eSupervisor. _947345
856	4	0	_uhttps://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ _yAvailable in APres _z- Requires login to view full text.
942			_2lcc _cUndergraduate Theses
999			_c383172 _d383172