| 000 | 01599nam a2200229 4500 | ||
|---|---|---|---|
| 003 | APU | ||
| 005 | 20230502170447.0 | ||
| 008 | 200818b2019 xxu||||| |||| 00| 0 eng d | ||
| 050 | _aPG-23-0160 | ||
| 100 | 0 |
_aLIM JIA JAYNE (TP045271) _946181 |
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| 245 | 1 | 0 |
_aFACTORS AFFECTING IMPULSIVE PURCHASING BEHAVIOUR OF COSMETICS PRODUCTS AMONG FEMALE CONSUMERS IN KLANG VALLEY / _cLIM JIA JAYNE. |
| 260 |
_aKuala Lumpur : _bAsia Pacific University, _c2019. |
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| 300 |
_a79 pages : _billustrations ; _c30 cm. |
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| 502 | _aA project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1902KMGT). | ||
| 520 | _aThe purpose of this paper is to examine the situational factors and internal factors that affect impulsive cosmetics products purchasing behaviour among female consumers in Klang Valley. Through this research, factors influencing impulsive behaviour is analysed like time availability, money availability, visual merchandising and sales promotional activities. By analysing all the data, it is found that all variables are motivating the impulsive purchasing behaviour. | ||
| 650 | 0 |
_aConsumer behaviour _920793 |
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| 650 | 0 |
_aImpulse buying _xPsychological aspects. _946182 |
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| 650 | 0 |
_aMarketing _xPsychological aspects. _946183 |
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| 700 |
_aDr. Dhajionu Uchechi Cynthia _eSupervisor _948300 |
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| 856 |
_uhttps://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ _yAvailable in APres _z- Requires login to view full text. |
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| 942 |
_2lcc _cUndergraduate Theses |
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| 999 |
_c383186 _d383186 |
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