000			02017nam a2200241 4500
003			APU
005			20230626113607.0
008			200227b2019 ||||| |||| 00| 0 eng d
050			_aPM-32-04
100	0		_aLEANNE AYLEEN LOVETT (TP051987) _945476
245	1	4	_aTHE INTERNATIONALIZATION OF DUTCH INTERNATIONAL NEW VENTURES IN EMERGING MARKETS : _bTHE INFLUENCE OF ENTRY MODES ON THE ROLE OF INTERNATIONAL CORPORATE COMMUNICATIONS / _cLEANNE AYLEEN LOVETT.
260			_aKuala Lumpur : _bAsia Pacific University, _c2019.
300			_a189 pages : _billustrations ; _c30 cm.
502			_aA thesis submitted in fulfilment of the requirements for the award of the degree of MSc. in International Business Communication (UCMF1808BIBC).
520			_aThis study consists of a basic research and is explanatory and qualitative in nature as this form of research can provide in-depth information. In this research an attempt is made to gain more insight into its internationalization process, the choice of entry modes and communication strategies that have positive or negative consequences for this process. The aim is to describe the behaviour of companies, the strategic decisions for expansion and the use of corporate communication. The semi-structured interviews were conducted with six INVs from The Netherlands. The internationalization process was analysed by the mode of entry in which the firm was engaged. International communication strategy was assessed through the measure ofcommunications objectives to be attained.
650		0	_aGlobalization _945477 _zMalaysia.
650		0	_aInvestments, Foreign _946691 _zDeveloping countries.
650		0	_aInternational business enterprises _xManagement. _946696 _zDeveloping countries.
650		0	_aInvestments, Dutch. _946700
700	0		_aMs. Margaret Subramaniam _eSupervisor. _947312
856	4	0	_uhttps://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ _yAvailable in APres _z- Requires login to view full text.
942			_2lcc _cMasters Theses
999			_c383341 _d383341