| 000 | 01464nam a2200229 4500 | ||
|---|---|---|---|
| 003 | APU | ||
| 005 | 20230626113436.0 | ||
| 008 | 180920b2017 xxu||||| |||| 00| 0 eng d | ||
| 050 | _aPM-32-06 | ||
| 100 | 0 |
_aMITA ZORAIDA (TP041900) _939915 |
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| 245 | 1 | 0 |
_aINVESTIGATING FACTORS AFFECTING IMPULSE BUYING AMONG FEMALE IN KLANG VALLEY, MALAYSIA : _cMITA ZORAIDA. _bCASE OF COSMETIC PRODUCTS / |
| 260 |
_aKuala Lumpur : _bAsia Pacific University, _c2019. |
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| 300 |
_a94 pages : _billustrations ; _c30 cm. |
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| 502 | _aA thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc. in Global Marketing Management (UCMF1808BGMM). | ||
| 520 | _aThe purpose of this study is to investigate factors affecting impulse buying of cosmetic products among female consumers in Klang Valley, Malaysia and association with store environment, promotional activities and time duration. Data for this study was collected through self-administered questionnaires, and distributed by convenience sampling method around Klang Valley, Malaysia. | ||
| 650 |
_aConsumer behavior. _939791 _zMalaysia. |
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| 650 |
_aCompulsive shopping _xWomen _xCase studies. _939900 |
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| 650 |
_aAdvertising _xCosmetics _zMalaysia _946704 |
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| 700 | 0 |
_aMs. Deeparechigi Vashu _eSupervisor. _947296 |
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| 856 | 4 | 0 |
_uhttps://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ _yAvailable in APres _z- Requires login to view full text. |
| 942 |
_2lcc _cMasters Theses |
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| 999 |
_c383343 _d383343 |
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